Last Updated: [2025-12-08 15:53:51 UTC]

SANTARA™ is a protected lifestyle brand, creative work, and spiritual sanctuary developed and owned by SANTARA HOLDINGS LLC. Our mission is to provide conscious, holistic, and spiritually aligned offerings through online media, rituals, educational content, lifestyle goods, and curated products that support sacred living.

This notice defines our intellectual property rights, our areas of protected commercial use, and the boundaries required to prevent brand confusion in the marketplace.

1. Registered & Pending Trademarks

SANTARA HOLDINGS LLC owns the following U.S. federal trademark applications:

• SANTARA™ — IC 041 (SN 99381797)

Providing online non-downloadable videos in the fields of spirituality, personal growth, holistic living, and fantasy entertainment.

• SANTARA™ — IC 035 (SN 99428347)

Online retail store services featuring:

• Health & beauty products
  
• Candles, incense, crystals, ritual tools
  
• Oracle, affirmation, tarot, playing deck, all cards
  
• Home décor and housewares
  
• Fitness & meditation accessories
  
• Electronic accessories (phone cases, desk pads, mouse pads)
  
• Home & garden goods
  
• Tea, herbal infusions, and beverages
  
• Printed publications, journals, calendars, planners
  
• Books & magazines
  
• Jewelry, cosmetics, bath & beauty goods
  
• General consumer merchandise
  

First use has been established and documented in both classes.

1B. First Use in Food, Beverage, and Culinary Media

SANTARA™ also holds first commercial use in the sale of coffee, tea, honey, and related food and beverage products, offered through our official online store. These product lines are protected under our active trademark rights in Class 035 for online retail services.

In addition, SANTARA™ provides education, media, digital content, and guided experiences related to:

• cooking and culinary arts
  
• tea culture and beverage preparation
  
• kitchen rituals and intentional food practices
  
• home & garden living
  
• seasonal nourishment and slow culinary philosophy
  

This includes non-downloadable videos, digital products, written recipes, classes, workshops, lifestyle guidance, and other media in the culinary, kitchen, home, and garden categories.

Such uses fall under our protected activities in Class 041 (Education & Media) and extend our brand identity into the connected spaces of slow and cozy living, conscious cooking, and holistic home rituals.

Any third-party use of the SANTARA™ brand — or confusingly similar variations — in connection with food, beverages, culinary education, recipes, kitchen, lifestyle content, or related retail services may constitute infringement and will be subject to enforcement.

2. Protected Brand Elements

The following are protected under U.S. trademark and copyright law:

Brand Name & Variants

• SANTARA™
• SANTARA™ Market
• SANTARA™ Sanctuary
• The SANTARA™ sanctuary concept
• Any use of “Santara” within spiritual, slow-living, wellness, lifestyle, or holistic contexts
  

Brand Identity

• SANTARA™ sun–moon–star emblem
  
• Typography, brand style, and visual language associated with the SANTARA identity
  
• Color palettes associated with the brand’s sanctuary aesthetic
  

Brand Positioning & Key Terms

The following phrases and conceptual language are unique to SANTARA™ and may not be used in competing fields (spirituality, slow living, rituals, holistic lifestyle, culinary mindfulness, or intentional home goods):

• “A sanctuary+ / cozy / slow / fast / world / peace / living / lifestyle / life"
  
• “Slow rituals”
  
• “Sacred design”
  
• “Intentional living”
  
• “Everyday nourishment”
  
• “Seasonal / culinary / soulful / healing / spaces / beauty / balance”
  
• “A sanctuary for conscious and holistic living”
  
• “Where modern design meets sacred living”
  
• “Inspired by Earth. Guided by Spirit.”
  
• “A sanctuary of balance, beauty, and light”
• Inspiration for conscious and holistic living
  

These phrases form part of our brand’s distinctive identity and are protected from use by competing businesses.

3. Prohibited Uses by Third Parties

The following uses are not permitted without written authorization:

A. Using the word “SANTARA” or confusingly similar variations

In connection with:

• Spiritual services
  
• Slow living or sanctuary lifestyle brands
  
• Rituals, ceremonies, or metaphysical content
  
• Wellness, beauty, or holistic products
  
• Culinary, tea, kitchen, or home-living themes
  
• Journals, planners, or printed spiritual products
  
• Any retail store services in IC 035 listed above
  

B. Copying SANTARA-brand language or positioning

Including but not limited to:

• “Modern-day sanctuary”
  
• “Slow / rituals / sacred / soft / design / everyday / nourishment”
  
• “Woman / beauty / balance”
  
• “Seasonal living / intentional home / soulful spaces”
  

These elements are protected under trademark, copyright, and unfair competition law due to first use and distinct brand identity.

C. Using SANTARA in domain names, social handles, or tags

Such as:

• santaralife / santaralifestyle / santaraliving / santaramarket / santarasanctuary etc.
  
• santara[+descriptor]
  
• santara-style phrases in identical fields
  

These uses may create consumer confusion and are subject to enforcement.

4. Enforcement & Monitoring

We actively monitor:

• U.S. Trademark filings (USPTO)
  
• International trademark databases
  
• Social media platforms
  
• Online retail marketplaces (Amazon, Etsy, Walmart)
  
• Domain registrations and WHOIS records
  
• Websites, blogs, and lifestyle brands
  

Any use that may cause brand confusion will be addressed through:

• Courtesy outreach
  
• Takedown requests
  
• Cease-and-desist notifications
  
• Administrative platform removals
  
• Formal legal action when required
  

5. Contact for IP Matters

For inquiries related to trademark use, permissions, or potential infringement:

SANTARA HOLDINGS LLC

Email: filings@santaramarket.com

Location: Houston, TX USA